Outcomes Over Outputs

It is essential to shift the focus from outputs (features and functionalities) to outcomes (impact on the business and customers). This article helps product managers handle the strategic aspect of their work by prioritizing outcomes through the effective use of Epics and User Stories.

• Outputs: The features or functionalities that are built.
• Outcomes: The measurable effects that those features have on users and the business, such as higher customer satisfaction, increased engagement, or revenue growth.

Example:

• Output-focused approach: “Develop a notification system to alert users about order status changes.”
• Outcome-focused approach: “Reduce customer service inquiries by 30% by providing real-time alerts on order status.”

Steps to Get Started

1. Creating and Managing Outcome-Focused Epics

• Define the desired outcome: Start with a clear vision of the impact you want to achieve.
• Align with strategic goals: Ensure that each Epic contributes to the organization’s objectives.
• Write outcome-driven Epics: Focus on the desired impact rather than just building features.

2. Writing Effective User Stories

• User-centric approach: Use the format: “As a [user], I want [functionality] so that [benefit/outcome].”
• Define success criteria: Include clear, measurable acceptance criteria, such as “Increase task completion rate by 20%.”

3. Prioritizing Epics and User Stories Based on Outcomes

• Value-based prioritization: Evaluate how each story impacts users and the business.
• Balance short- and long-term impact: Ensure a mix of immediate needs and sustainable benefits.

4. Measuring and Tracking Outcomes

• Define KPIs: Establish key performance indicators (KPIs) like user retention, revenue growth, or feature adoption rates.
• Monitor progress: Use tools and dashboards to track ongoing progress.

5. Communication

• Share results: Keep the organization informed about achievements in terms of outcomes, not just outputs.
• Gather feedback: Continuously seek input from customers, users, and stakeholders.

6. Adaptation and Continuous Improvement

• Adjust Epics and User Stories based on data-driven insights.
• Adapt to change in market conditions, user needs, or company strategy.

Key Principles to Keep in Mind

✅ Focus on value: Prioritize work that delivers the highest impact.
✅ Clear and measurable goals: Define specific objectives for each Epic and User Story.
✅ User involvement: Ensure that development aligns with user needs.
✅ Frequent reviews: Adjust priorities based on outcome metrics and strategic goals.

Francisco Cobos

🐢 “Poc a Poc” (Little by Little)