I think we are mixing things up too much. Agile Coach, Change Agent?

Francisco Cobos šŸ¢
4 min readApr 29, 2021
The zebra cannot shed its stripes. ā€” ā€œZebra Lineā€ by ROSS HONG KONG is licensed under CC BY-NC-SA 2.0

Maybe this wonā€™t please some people and thatā€™s not my intention on this post at all but, I think we are mixing things up too much. Agile Coach, Change Agent? I hope consultants donā€™t get mad at me, I might be closing some doors to me right now, but if you read between the lines, thereā€™s room for all :-)

ā€œWe are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more.ā€

That is how the Agile Manifesto starts.

If you work in IT, and evangelize the Agile manifesto: Agile Coach = Agile Software Development https://en.wikipedia.org/wiki/Agile_software_development

If you work helping organizations to work differently: Change Agent = Change Management https://en.wikipedia.org/wiki/Change_management

I donā€™t know if you can be both, maybe yes, and perhaps Iā€™m already both, but definitively I think somehow they are different. Perhaps we should call a spade a spade?

I can understand that the good results that have been heard from agility in the world of technology have made many people think that it is the cure for all, but I think that has led to an attempt to aggressively market agility as ā€œone-size-fits-allā€ in the shape of ā€œframeworks or processesā€ (disguised), and it sounds nice to add the word Agile to everything, it sounds cool, when in reality that is not agility.

It is not about ā€œIT geeksā€ hijacking or keeping something hidden to others, it kind of ā€œgrinds my gearsā€, I think is wrong and does not really reflects the job Agile Coaches do (coach for agile software development). I think that in my role there is ā€œsome of Coachā€, although I think the most important part of that ā€œCoach sideā€ is knowing what questions I need to ask, the right ones (and that comes from experience in the field), my conversations are primarily focused on questions, I make tons of them and I do not prescribe at all things like Scrum, Kanban, OKRā€™s or any other framework/technique (flavor of the month) as the unique cure for all the pains, in any case, I could ask if they tried one of those, or if they are willing to try different, and if still doesnā€™t work, I could try to help find their own way until we make it work, and then evolve it and continuously improved.

To try all the above and beyond you donā€™t need to have a certificate, you just have to be curious, and eager to be better, and that my friends, is Agility.

I think it is not right for people to obtain certificates without even knowing whatā€™s the problem they have, when it is very likely that for example, none of those terms above mentioned can solved those problems, (assuming that you really have a problem to solve) I kind of feel bad with the training spirit thatā€™s out there because you can see how training rises whenever we have an economic crisis, we tend to think that training is our savior, just get trained, it doesnā€™t matter on what, rather than thinking why.

I donā€™t have any certificate, and it is not on my horizon to get one, yet, and I want to state that Iā€™m not saying you should not have the ones you think you need, but I think that if I get a ā€œsuperheroā€ certificate it will not make me one, and surely not in two or three days, but hey, thatā€™s not just me saying this, I think is common sense, so choose wisely.

I believe that for example, Change Agents can evangelize a LEAN mentality in organizations (not sure if they do), I donā€™t usually hear about it, I just hear ā€œScrum this, Scrum thatā€, and I think less prescription of processes and tools is more valuable, helping organizations first on how to avoid generating waste, remove all thatā€™s not essential, itā€™s not about adding, itā€™s about removing or reducing, I think.

The manifesto is very explicit on this and puts people over processes and tools, and no prescription at all, but some try to sell you a process or a tool?

Thatā€™s why perhaps I cannot understand how a group of people in a hotel or a store can be forced to ā€œdo scrumā€ rather than understanding their problems, empowering them to find solutions to their known problems, and providing support throughout the journey.

There is something that I realized during my journey from dark hair to grayer, and that is that to learn I must hear those who think differently than me and those who think the same, but above all, those who think differently šŸ¤”

Iā€™m sharing a link to the Manifesto for those of you who have not read it or feel curious: https://agilemanifesto.org/iso/en/principles.html

The healthy debate is now open, but donā€™t listen to me, get out there, read about it and listen to people who knows more than me :-)

Thank you for taking the time to read it.

Francisco Cobos

šŸ¢ ā€œPoc a Pocā€ (Little by Little)

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Francisco Cobos šŸ¢

Passioned by the learning process, always with positivity, half a philosopher, hungry for challenges and determined, embracing change and all its advantages. šŸ¤˜